CareerTeam supported Eurowings Digital from the outset in the targeted and strategic recruitment of the management team
An airline as a digital travelling companion
For travel and transport companies, a digital focus and a diverse, innovative offering are increasingly becoming a prerequisite for surviving the competition from online platforms. Additional services and travel products, as well as offers that are precisely tailored to the customer, are particularly important sales factors. Eurowings took the decision to face up to the competitive online market and set up its own subsidiary for its digital activities. With its own platform, Eurowings will in future offer a "travel companion" that accompanies travellers throughout their entire adventure.
Objective of the project
The aim of Eurowings Digital is to create a platform that provides customers with a simple and practical "end-to-end" travel experience. CareerTeam was involved in both the personnel concept and the development of Eurowings Digital from the very beginning:
- Advice on required specialist and management positions
- Advice on an optimal hiring sequence
- Joint development of a recruiting strategy
Based on the developed strategy, the executive positions at Eurowings Digital were filled first, followed by the positions below them. CareerTeam was responsible for filling the positions of Chief Sales Officer (CSO), Head of HR and Head of Architecture & Solution.
Search process and outcome
Chief Sales Officer (CSO)
610 Candidates screened
200 Candidates addressed
85% Response rate
51% Positive feedback / interest
Head of HR
500 Candidates screened
180 Candidates addressed
75 Response rate
25 Positive feedback / interest
Head of Architecture & Solution
200 Candidates screened
90 Candidates addressed
49 Response rate
21 Positive feedback / interest
For all positions filled by CareerTeam, it was essential that they were digital natives with strong expertise in e-commerce. In addition, a bridge had to be built between extensive experience and understanding of corporate structures and a pronounced start-up mindset, which was to accelerate the founding of Eurowings Digital. CareerTeam impressed with its in-depth expertise in recruiting executives in digital industries and its extensive network of experts. Eurowings' openness to flexible working models allayed fears that Cologne would be at a disadvantage as a location. As a result, the search was ultimately concluded successfully.
Learning für CareerTeam
Einmal mehr erwiesen sich sowohl die konstruktive Partnerschaft mit den Schwesterfirmen der CareerTeam Group, als auch der datengetriebene Ansatz im Zusammenhang mit einem großangelegten, strategischen Projekt als äußerst vorteilhaft. So konnte die Provinzial NordWest trotz der höchst unterschiedlichen Stellenprofile den Suchauftrag in Gänze an CareerTeam geben. Als Teil der Full-Service-Agentur CareerTeam Group kann man den Clients die Ergebnisse aus einer Hand liefern. Die Standortproblematik wurde, wie auch in anderen vergleichbaren Fällen, mithilfe intelligenter Suchalgorithmen gelöst. Auf diese Weise konnten zahlreiche Talente gefunden werden, die in der Region Münster leben oder in der Vergangenheit Bezug dorthin hatten. Darüber hinaus half CareerTeams Input bezüglich möglicher Benefits und sonstiger Konditionen dabei, skeptische Candidates von einem Engagement zu überzeugen.
ANNA SEMMELROTH
Founded in 1993 with regional flights as its main priority, Eurowings is a wholly-owned subsidiary of Lufthansa and has also been serving the international market for many years. Headquartered in Düsseldorf, the company employs some 10,000 people and has enjoyed strong growth in recent years.
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