Case study


CareerTeam supports and advises Provinzial NordWest in setting up andsafe - the digital insurance start-up with a history

"From high altitude further upwards."

Like many other service industries, more and more insurance companies are venturing into the digital world. Policyholders have long been accustomed to digital offers and services and therefore have corresponding expectations of their insurance company - which is why Provinzial NordWest decided to found the insurance start-up "andsafe". This combines new technologies with personal and sensitive data. Together with the frequent reservations about digitalisation in Germany, this poses a particular challenge for Provinzial NordWest and andsafe.

Objective of the project

With andsafe, Provinzial NordWest becomes the first online provider of public liability insurance for tradespeople. Provinzial NordWest is creating a unique selling position in the insurance market by providing affordable and convenient access to business liability insurance. The independent and fully digital corporate brand is intended to strengthen customer confidence in digital insurance business models.

Together with CareerTeam, the personnel development of andsafe is to be realised in the form of 14 specialist and management positions. Along the entire hierarchical structure, CareerTeam, together with sister companies of the CareerTeam Group, recruits specialists and managers who are important for the launch and the company's activities in the early phase. CareerTeam also provided advice on employee benefits, salary structures and corporate culture. The biggest challenge for the project was identified as being the Münster location, the absolutely necessary digital background and the start-up spirit of the target persons.

Search process and outcome

Scrum Master

985 Candidates screened
233 Candidates addressed
55% Response rate
7% Positive feedback / interest

Lead IT Architect

700 Candidates screened
111 Candidates addressed
46% Response rate
7% Positive feedback / interest

Performance Marketing Manager

247 Candidates screened
140 Candidates addressed
70% Response rate
24% Positive feedback / interest

Learning für CareerTeam

Einmal mehr erwiesen sich sowohl die konstruktive Partnerschaft mit den Schwesterfirmen der CareerTeam Group, als auch der datengetriebene Ansatz im Zusammenhang mit einem großangelegten, strategischen Projekt als äußerst vorteilhaft. So konnte die Provinzial NordWest trotz der höchst unterschiedlichen Stellenprofile den Suchauftrag in Gänze an CareerTeam geben. Als Teil der Full-Service-Agentur CareerTeam Group kann man den Clients die Ergebnisse aus einer Hand liefern. Die Standortproblematik wurde, wie auch in anderen vergleichbaren Fällen, mithilfe intelligenter Suchalgorithmen gelöst. Auf diese Weise konnten zahlreiche Talente gefunden werden, die in der Region Münster leben oder in der Vergangenheit Bezug dorthin hatten. Darüber hinaus half CareerTeams Input bezüglich möglicher Benefits und sonstiger Konditionen dabei, skeptische Candidates von einem Engagement zu überzeugen.


Geschäftsführer andsafe AG

It is not least the full-service approach and the specialist input in relation to the difficult location that have made the cooperation with CareerTeam an extremely successful project for us so far.

Provinzial NordWest is the second largest public insurance group in Germany and, together with its predecessors, can look back on almost 300 years of company history. It has almost 700 branches in its business area and a good 3 million customers. With andsafe, Provinzial NordWest is now tapping into the digital insurance market.